Sunglass Hut premiers flagship concept in Manhattan

New York City Sunglass Hut opened a 6,000-sq.-ft. Fifth Avenue flagship in Manhattan on Wednesday. The store is larger, sleeker and more dramatic looking than typical Sunglass Hut outlets. It is the first of 11 flagships the company, owned by Luxottica, plans to open within the next three years. A London flagship opens on Thursday.

The Fifth Avenue location spans two floors including a mezzanine level.

The ground floor features displays showcasing the latest sunglass collections from leading brands. Full-length oversized mirrors also allow consumers to try sunglasses on to complete their total look.

The second floor includes a dedicated VIP area. It also features a “Sunglass Hut SocialSun” station, an interactive retail concept.