Southlake Town Square launches Teen Advisory Board

Southlake, Texas Southlake Town Square, an 800,000-sq.-ft. lifestyle center located in Southlake, Texas, has established a Teen Advisory Board and kicked off a social media campaign in support of the new volunteer organization.

Southlake Town Square is owned by Inland Western Retail Real Estate Trust.

According to Inland Western, the mission of TAB is to establish and grow a dedicated group of high school trendsetters, committed to enriching the Southlake Town Square experience for their peers and the community. TAB members will interface directly with The Square’s marketing director and retailers.

“The Teen Advisory Board is a natural fit for Southlake Town Square, and we see it as an excellent way to engage teens in the area and create dialogue with our retailers,” said Karla Chase, marketing director for Southlake Town Square.

Southlake Town Square utilized its Facebook page to recruit teens for the new TAB and will continue to use it to communicate news and information about the board and upcoming events. The TAB is also engaging teens in contests and giveaways via the social networking site. When Southlake Town Square launched its Facebook page earlier this year, it attracted over 5,000 fans in 60 days.

Inland Western has embraced social media marketing on both the corporate and individual shopping center levels. Last year, the company introduced Holly Green, their shopping, living and giving green guru (hollygreenguru.com). The character, who shares ideas on how to save money and live an eco-friendly lifestyle, has her own blog, Twitter and Facebook pages, is featured in advertising, and makes “in person” appearances at shopping centers nationwide. She also gives away coupons, promotional items and even laptops.

Inland Western has partnered with the Dealey Group, a Dallas-based digital advertising, marketing and design agency, to work with Southlake Town Square on their teen advisory board.  More information about the Southlake Town Square TAB is available on The Square’s Facebook page, facebook.com/SouthlakeTownSquare.