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Safeway to Test New Format

2/22/2008

Pleasanton, Calif. Safeway CEO Steve Burd confirmed on Thursday that it plans to test a new, smaller store format this year. The move comes as another smaller grocery-store concept, Tesco’s new Fresh & Easy Neighborhood Market, expands in Safeway’s home state of California.

Safeway is expected to open the first stores somewhere in Northern California, near its corporate home.

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