Cracker Barrel expands into new territory
Cracker Barrel Old Country Store is opening its first California location.
The chain makes its Golden State debut on Feb. 5, in Victorville (in San Bernardino County.) The new location features Cracker Barrel’s signature format, which combines a restaurant serving home-style cooking with an old country-styled retail store that sells a diverse range of goods. It comes as the company has been expanding into new markets.
Cracker Barrel will open a second California location, in Sacramento, later this year, a spokesperson told Chain Store Age. It plans to open four additional stores in the state during the next two years.
"In the last two years, Cracker Barrel has been expanding out West, including opening our first stores in the Las Vegas and Portland areas, and we look forward to bringing our unique version of Southern hospitality and charm to Victorville and the state of California,” said Cracker Barrel senior VP, restaurant & retail operations Nick Flanagan.
The design of each Cracker Barrel location is customized with authentic artifacts, memorabilia and signage that ties into the area. The Victorville store celebrates the history and culture of the locale through decorative walls that pay homage to the famous Route 66, the area's contributions to the film industry and to California's Gold Rush era.
Founded in 1969 in Lebanon, Tenn., Cracker Barrel and its affiliates operates 649 company-owned Cracker Barrel Old Country Store locations in 45 states and owns the fast-casual Holler and Dash restaurants.
The chain makes its Golden State debut on Feb. 5, in Victorville (in San Bernardino County.) The new location features Cracker Barrel’s signature format, which combines a restaurant serving home-style cooking with an old country-styled retail store that sells a diverse range of goods. It comes as the company has been expanding into new markets.
Cracker Barrel will open a second California location, in Sacramento, later this year, a spokesperson told Chain Store Age. It plans to open four additional stores in the state during the next two years.
"In the last two years, Cracker Barrel has been expanding out West, including opening our first stores in the Las Vegas and Portland areas, and we look forward to bringing our unique version of Southern hospitality and charm to Victorville and the state of California,” said Cracker Barrel senior VP, restaurant & retail operations Nick Flanagan.
The design of each Cracker Barrel location is customized with authentic artifacts, memorabilia and signage that ties into the area. The Victorville store celebrates the history and culture of the locale through decorative walls that pay homage to the famous Route 66, the area's contributions to the film industry and to California's Gold Rush era.
Founded in 1969 in Lebanon, Tenn., Cracker Barrel and its affiliates operates 649 company-owned Cracker Barrel Old Country Store locations in 45 states and owns the fast-casual Holler and Dash restaurants.