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Cirque du Soleil to open interactive centers in malls

The level of entertainment in shopping centers just got taken up a couple of notches.

Cirque du Soleil, the world’s largest theatrical producer in the world, famed for long-running productions such as Totem and The Beatles Love, has decided to take its act to vacant Macy’s and Penney’s.

The troupe’s first installation will be in an unnamed mall in the Greater Toronto area in partnership with real estate firm Ivanhoé Cambridge, according to a report in the Toronto Star. Cirque du Soleil was started in 1984 by two Canadian street performers — Guy Laliberté and Gilles Ste-Croix — and the company remains Canada-based.

Cirques “Creative Centres” for malls will average about 24,000 sq. ft. and offer interactive activities for visitors such as acrobatics, bungee jumping, high wire, and trampolines.

The Star reported that Cirque is in talks with other Canadian mall developers and intends to expand into the United States.

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