An entertainment giant is looking to expand its brand with a new concept specifically designed for retail locations.
Cirque du Soleil Entertainment Group will open its first “family entertainment centre” in September 2019, in Toronto, in partnership with real estate firm Ivanhoé Cambridge. Cirque du Soleil said it is in discussions with the Montreal-based developer for additional locations in Canada. It is also in talks with other partners to open outside of Canada.
The new concept, called Creactive, will offer a range of acrobatic, artistic and other Cirque du Soleil-inspired recreational activities, such as bungee jumping, wire and trampolines, mask design, juggling, circus track activities, dance and more. The space will average 24,000 sq. ft.
“Our fans regularly express their wish to experience Cirque du Soleil from an insider’s perspective, to peek behind the curtain and imagine themselves stepping into our artists’ shoes,” said Marie-Josée Lamy, Cirque du Soleil producer of Creative. “With Creactive, we make that possible by inviting families to jump on stage, offering them another way to explore our creativity beyond our live shows.”
Neither Ivanhoe Cambridge or Cirque du Soleil announced in which shopping mall Creactive would open. The real estate company operates several centers in the greater Toronto area, including Vaughan Mills.