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Champs Sports gets its game on—in Times Square

Champs Sports, a division of Foot Locker, has unveiled its new Big Apple location, in Times Square.

The retailer has opened a multi-level flagship at 10 Times Square. With 8,160 sq. ft. of retail space, the store is nearly four-times the size of Champs’ previous Times Square location.

Designed to be flexible, the flagship features an “arena” layout and allows its vendor partners to tell key stories in new and creative ways, enhancing the customer shopping experience. Top athletic brands have elevated brand experiences with cross-category product offerings, allowing customers to navigate by brand and identify products more efficiently.

To complement Champs’ digital in-store presence, artist Andrew Thiele was commissioned to create visuals representing the spirit of New York City – from the five boroughs to notable landmarks, arts and sports teams.

"The Times Square store offers the best assortment of the top brands that shoppers know, love and have come to expect from Champs Sports," said Bryon Milburn, VP and general manager of Champs Sports.

Champs is part of Foot Locker, which operates more than 3,310 stores in 24 countries in North America, Europe, Australia, and New Zealand.
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