Cannabis brand begins national CBD shops rollout

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Cannabis brand begins national CBD shops rollout

By Marianne Wilson - 03/18/2019
Green Growth Brands is moving into the nation’s malls.

The cannabis and CBD brand has opened a Seventh Sense CBD store at Castleton Square, Indianapolis, Indiana, and another at Oxmoor Center, Louisville, Kentucky. (CBD is short for cannabidiol, the legal compound in cannabis that advocates say delivers the calming benefits of marijuana without the high that comes from THC.)

The Castleton Square location is the first space leased by Green Growth Brands from Simon following an agreement through which the company will gain access to approximately 108 prime shop locations in Simon malls nationwide. The Oxmoor Center store is the second space leased by GGB from Brookfield Properties to open.

To date, Green Growth Brands has opened five Seventh Sense locations, with hundreds planned to open by year-end, the company said. The shops feature botanical therapy CBD-infused personal care and beauty products. The assortment includes CBD-infused body lotion, muscle balm, body wash, bath salts, sugar scrub, bath bomb, lip balm, and face oil.

"We are pleased with the initial performance of our shops and our e-commerce site, ShopSeventhSense.com," said Peter Horvath, CEO of Green Growth Brands. "The investments we are making in securing premium leases and in designing beautiful shop fixtures not only create amazing consumer experiences but are fantastic marketing mechanisms for our brand. With our eventual footprint of hundreds of shops in high foot traffic locations, we will be gaining exposure to millions of potential customers."