QVC offers shopping 24/7 on live TV streaming platform FuboTV

Marianne Wilson
QVC has launched a livestream shopping channel on FuboTV.

QVC has launched the first livestream shopping channel on FuboTV.

QVC is offering 20 hours a day of live video commerce (vCommerce) programming (and fours hours of prerecorded content), featuring premier brands and new products presented by celebrities and other personalities who engage with customers in real-time across multiple platforms. FuboTV, which has 1.06 million subscribers in North America (as of the first quarter of 2022), is available across most connected and smart TVs, gaming consoles, mobile apps, tablets and the web.

With the launch, QVC is now available on the top subscription services for digital livestreaming TV, which have a combined total of approximately 14 million subscribers in the United States. These services are also known as vMVPDs, or virtual multichannel video programming distributors. As a result, QVC now reaches nearly 95% of pay digital livestreaming TV households in the US.

"QVC's fun and engaging livestream shopping experience lines up with FuboTV's mission to offer a leading portfolio of premium entertainment and lifestyle content alongside sports and news," said David Apostolico, senior VP platform strategy, development & distribution for Qurate Retail Group, owner of QVC. "We're excited to introduce our uniquely engaging vCommerce content to FuboTV viewers and welcome them as new customers, while also giving our existing customers yet another way to engage with us via digital streaming."

This launch reflects QVC's continued strategic initiative to expand the reach of its original broadcast and streaming vCommerce experiences across new media and digital platforms, which include over-the-top devices and services, shoppable apps, social media, digital over-the-air networks, mobile apps, and websites.

QVC reaches more than 200 million homes globally via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

QVC is part of Qurate Retail, whose brands also include HSN, Zulily and the Cornerstone brands (collectively, "Qurate Retail Group), as well as other minority interests and green energy investments.

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