Primark to unveil Manhattan flagship on May 8
Primark will soon mark a major milestone in its U.S. expansion.
The global value fashion and home retailer will unveil its Manhattan flagship — and 40th U.S. location — on May 8. Spanning more than 54,000 sq. ft. of retail space, the store is located in Herald Square, at 150th W. 34th St., directly across from Penn Station in what’s called the Penn District. The flagship is Primark’s first-ever location in the Big Apple.
The retailer, which opened its first U.S. store in 2015, at Downtown Crossing in Boston, currently has 38 stores across 13 states. Recent locations include Miami; Grapevine and Katy, Texas; and Gurnee, Ill. It will open its 39th store, at the North East Mall in Hurst, Texas, on April 30.
“This is a landmark moment for Primark in the United States as we open our incredible new flagship at the epicenter of American fashion," said Kevin Tulip, president of Primark US. "The excitement and buzz around the brand is already building across Manhattan — from busy stores in the surrounding boroughs, to lines stretching blocks at our pop-up Primark Studio in NoHo, we're expecting strong demand from New Yorkers and tourists for the store. This is our biggest US opportunity yet and we can't wait to open our doors and introduce this iconic city to Primark's iconic style and prices on May 8."
In November, Primark opened “Primark Studio,” a showroom in New York City’s NoHo neighborhood. Open weekends through May, the 1,000-sq.-ft. space carries between 30 to 40 display-only SKUs in a wide array of sizes, enabling shoppers to engage with merchandise. It also hosts different events including fitness classes and panel discussions, and features the chain’s free in-store “Love It Longer” repair classes.
[READ MORE: Primark unveils its first U.S. in-store 'repair classes']
In addition, the location has served as recruitment headquarters for conducting interviews to staff the company's Herald Square flagship.
Founded in Ireland in 1969 and owned by Associated British Foods, Primark operates more than 480 stores across 19 countries in Europe, the US and the Middle East,
