Primark to open Manhattan flagship
Global apparel and home retailer Primark is expanding its footprint in America’s largest city.
The value retailer has signed a lease for its first Manhattan storefront, in the Herald Square neighborhood. The store will serve as a flagship location for Primark and feature more than 54,000 sq. ft. of retail space. The Manhattan store will be Primark’s 11th location in New York once its new store at Queens Center opens later this year.
The move is one of many for Primark’s U.S. expansion efforts. The retailer, which was founded in Ireland in 1969 under the Penneys brand, currently operates 27 stores in 11 states. Primark plans to enter Texas later this year with its new store in McAllen.
"Opening a location in the epicenter of US fashion is going to be an exciting milestone for Primark US," said Kevin Tulip, Primark US President. "When the opportunity arose to bring Primark to Herald Square in Manhattan, a store with exceptionally high foot traffic, national influence, and perfectly located to attract customers who already know us from other Primark stores in the boroughs and surrounding areas, we knew it was the perfect fit. We're thrilled to bring more affordable quality fashion directly to Manhattanites, commuters, and people across the world who are visiting the great city of New York."
[READ MORE: Primark launches first U.S. brand campaign]
Located directly across the street from Penn Station, the most highly-trafficked train station in the country, Primark says its new store in what is known as the Penn District will be situated in a prime location to attract commuter foot traffic. The opening date for the new store has yet to be determined.
“We are excited for Primark to open its first Manhattan location in this vibrant neighborhood," said Ed Hogan, executive VP of retail leasing at Vornado. "As the Penn District is quickly becoming New York's top destination for exceptional shopping, dining, and entertainment, we look forward to working with the Primark team as they welcome their first Manhattan customers to experience all that the new store – and neighborhood – has to offer."
Owned by Associated British Foods, Primark operates more than 450 stores across 17 countries.
