Primark has set a goal of opening 60 stores in the U.S. by 2026.
Primark has its sights set on the largest state in the continental United States.
The value-priced fashion and home goods retailer, which is owned by Associated British Foods, is expanding into Texas. Primark has signed leases to open at two locations in the Lone Star state: La Plaza Mall in McAllen, and Cielo Vista Mall in El Paso.
The stores will feature more than 37,000 sq. ft. of shopping space. The assortment will include women's, men's and kids fashions and essentials as well as beauty, homeware and accessories. Primark is known for its budget prices, with denim starting at $10 and tee shirts at $4.50.
The Texas expansion comes as Primark has set a goal of opening 60 stores in the U.S. by 2026. To support its growth across Southern states such as Texas, the retailer will open a new distribution center in Jacksonville, Florida.
"We've seen great success as we've continued Primark's U.S. growth southward, even expanding our store footprint at Sawgrass Mills in Florida due to demand," said Jerod Dinkin, head of real estate, Primark. "We knew as we continued expansion that Texas was the right market for us, considering the population size and demographic, shopper behavior, and recognizing the state's strong mall presence.”
Primark has more than 400 stores globally and continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026. By the end of 2023, the company will have 24 stores across the U.S.
Primark's ambition is to give clothing a longer life, protect life on the planet and support the livelihoods of people who make Primark products. As part of this, the company has unveiled a series of commitments it is working to achieve by 2030. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain