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Primark expands U.S. footprint

Primark exterior at night

Primark is continuing its Northeast expansion.

The value-priced Irish retailer will be among the first wave of retail tenants to open on March 19 at American Dream, the new 3 million-sq.-ft. mega-retail and entertainment center in East Rutherford, N.J. The location will be Primark’s 10th in the U.S. (and 378th globally). 

Primark, founded in Ireland in 1969 and owned by Associated British Foods, opened its first U.S. store in 2015, in Boston. The company now has nine locations in the Northeast, with plans to open stores in Florida, Chicago, and Philadelphia during the next 12 months.

Primark at American Dream will feature 42,200 sq. ft. of retail space over one floor. The merchandise mix will include the latest trends in women's, men's and children's fashions, footwear and accessories along with lingerie, beauty and homeware. 

It will also feature Primark's ranges of products made using sustainable, recycled and organic materials. These ranges are part of the Primark Cares initiative, which is Primark's commitment to be a responsible retailer and offering customers more products made using more environmentally friendly materials.

"The unique make-up of American Dream and its offering to customers is reflective of our own ethos to provide something for everyone, and we look forward to being part of the mall's vibrant and diverse retail offering,” said Andy Stewart, president of Primark U.S.

Here is a list of Primark’s U.S. locations to date: Downtown Crossing, Boston; King of Prussia Mall and Willow Grove Mall in Pennsylvania; Freehold Raceway Mall in New Jersey; Danbury Fair Mall in Connecticut; South Shore Braintree and Burlington Mall in Massachusetts; and Staten Island Mall and Kings Plaza Shopping Center (Brooklyn) in New York.

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