Primark to expand into Virginia as U.S. store growth continues
Primark continues to expand southward.
The global value fashion and home goods retailer will open a 35,000-sq.-ft. store at Tysons Corner Center in Tysons, Va. on Tuesday, July 16. The opening will bring Primark’s U.S. store count to 25 locations across 10 states.
Primark has set a goal of 60 U.S. stores by 2026. Tysons Corner will be Primark’s first store in the state of Virginia, and its second location in the DMV area (District of Columbia, Maryland and Virginia) with the recent opening at Arundel Mills in Hanover, Md.
In addition, the company has announced leases at both Potomac Mills in Woodbridge, Va., and the Mall at Prince George’s in Hyattsville, Md.
With denim starting at $10 and tee shirts at $4.50, Primark is known for its budget prices and on-trend fashions. The upcoming Tysons Corner outpost will offer apparel and essentials for the whole family as well as homewares and beauty. It will also stock NBA and NFL apparel representing the Washington Wizards and Washington Commanders.
“After a successful Arundel Mills opening, we’ve seen a growing demand for more Primark stores across the DMV area and especially in the Washington, D.C. metro area. said Kevin Tulip, president of Primark US. “We’re ready to open our doors in Tysons to bring ‘Primania’ to even more US shoppers, with many Virginia shoppers able to explore the store for the first time.”
In February, Primark announced the opening of its second U.S. distribution center, in Jacksonville, Fla. The facility, which has more than 550,000 sq. ft. of warehouse space, will serve Primark's U.S. expansion, with a focus on Southern states including Florida, Texas and more.
Founded in Ireland in 1969 under the Penneys brand and now owned by Associated British Foods, Primark has more than 440 stores globally and continues to expand with the aim of reaching 530 stores by the end of 2026.
Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year program that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes.
As part of this, Primark unveiled nine commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030 and halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.