Primark is kicking off its U.S. growth plan to reach 60 stores by 2026.
The global value-priced retailer is opening three stores in the New York metro area, including a just-opened location at Roosevelt Field in Garden City. The 44,290-sq.-ft. store is the brand's 409th location globally and 14th store in the U.S.
Additional locations will open on Jamaica Avenue in Queens, and at City Point in Brooklyn, by the year's end, giving Primark five stores in total in the New York City region. The company also has signed a lease for a store at Queens Center, Queens.
The new Jamaica Avenue store, which will open on December 1, 2022, is positioned to help revitalize a hot spot for retail. The Brooklyn location, in the recently constructed City Point complex will have frontage onto Fulton Street, giving Primark prime access to Brooklyn's principal retail high street as well as easy access from Manhattan, the company said.
Primark is known for its extremely low prices. The retailer’s assortment includes women’s, men’s and kids fashion, as well as beauty, homeware and accessory items.
"We're excited for the future for Primark in New York, as our current stores have shown the important role we can play in the region as an affordable and inclusive retailer, bringing back the allure of brick-and-mortar," said Kevin Tulip, president, Primark US. "Primark offers shoppers affordability without sacrificing quality."
Founded in Ireland in 1969 under the Penneys brand, Primark is aiming reach 530 stores by the end of 2026, including upcoming new markets of Romania and Slovakia.
Primark is working to make more sustainable fashion affordable for everyone. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain.