Primark continues U.S. expansion with Georgia debut
Primark is planning its entry into yet another new market.
The global value fashion and home retailer will make its Georgia debut on Sept. 8, opening a store at the super-regional Sugarloaf Mills outlet center in Lawrenceville, a northeastern suburb of Atlanta. The new store will span more than 26,000 square feet.
The brand will also open a second Georgia location in Augusta on Sept. 10, at Augusta Mall. That store will span 28,000 square feet. The openings bring Primark’s U.S. footprint to 48 locations.
The entry into Georgia is just the latest expansion for Primark. On Sept. 3, the brand will open its first store in Minnesota, at Mall of America in Bloomington. In July, it opened its first store in Indiana, at Castleton Square Mall in Indianapolis.
"Primark is excited for a busy week in Georgia as it opens not one but two new stores in the state. We can't wait to open doors and offer area residents Primark's signature combination of trending style and everyday essentials, all at affordable prices," said Kevin Tulip, President of Primark US. "We know that Primark's outstanding value is more important than ever to today's consumers, and we're looking forward to welcoming customers in the culturally rich and historic city of Augusta."
Primark offers its customers trend-forward fashion looks and everyday essentials at affordable prices, including women's denim starting at $12, men's tees at $5, and girl's and boy's sweatshirts at $8. Visitors at the Georgia locations will also be able to find apparel from their favorite Atlanta sports teams, such as the Atlanta Falcons and Atlanta Hawks.
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Founded in Ireland in 1969, Primark has grown into an international fashion retailer with more than 480 stores across 19 countries in Europe, the U.S. and the Middle East. In April, Primark owner Associated British Foods announced plans to separate its foods business (FoodCo) from its retail business.
