‘Primania’ lands in western New York with Buffalo opening

Primark continues its U.S. expansion. 

The Dublin-based retailer, which has a  stated a goal of 60 store openings in the U.S. by 2026, has opened a location at Walden Galleria in Buffalo. Three more store debuts are set for this summer, bringing the global value fashion brand’s U.S. store count to 20.

"'Primania’ is spreading from New York to New Jersey and beyond, and these three new stores will answer the demand we’ve had for our amazing fashion at amazing prices in new communities in both states.”said Kevin Tulip, president of Primark US.

"The reception we’ve received as we’ve joined new communities in the US has been overwhelmingly positive, with lines of new customers waiting to meet us,” he added.

Next up are openings at Green Acres Mall in Long Island on June 22, The Mills at Jersey Gardens in Elizabeth, N.J. on July 6, and Crossgates Mall in Albany on July 20th. Crossgates and Walden Galleria are both owned by Pyramid Management Group, which operates one of America’s 10 largest malls, Destiny USA, in Syracuse.

The Primark at Walden Galleria has 34,000 sq. ft. of selling space for home goods and beauty products as well as on-trend fashions.

"I am so proud and excited that Primark has chosen Pyramid and Walden Galleria for its continued expansion in the United States,” said Pyramid CEO Stephen J. Congel. "We are constantly staying ahead of the curve by adding new and exciting retailers like Primark and offering mixed-uses that provide unique experiences for our guests that go well beyond the traditional shopping experience."

Pyramid has undertaken a portfolio-wide effort to re-define its properties with mixed uses and experiential tenants. Last year it opened a 282-unit apartment complex at its Kingston Collection mall on Massachusetts’ Plymouth Bay. A similar project is underway at Crystal Run in Walkill, N.Y., and the company intends to install residential components at all of its properties.