Pressed Juicery unifies channels with cloud POS platform
Pressed Juicery is integrating brick-and-mortar and online customer engagement at the point of sale.
The retailer of cold-pressed juice and wellness products is deploying the Aloha Cloud by NCR Voyix POS platform in an effort to unify its brick-and-mortar outlets and e-commerce channels.
By taking this integrated approach, Pressed Juicery hopes to obtain comprehensive insights across its enterprise, enhancing decision-making capabilities and minimizing discrepancies in loyalty engagement, consumer interactions and inventory management.
Aloha Cloud by NCR Voyix integrates consumer loyalty and marketing tools, all-in-one reporting, and next-day payment processing with a single user interface. Pressed Juicery can now centralize data for a panoramic view of sales, guest preferences and operational metrics. Via this consolidation, the retailer intends to facilitate a tailored customer experience featuring uniquely personalized perks.
The retailer is consolidating omnichannel operations and customer engagement as a recent study from ShipStation and Retail Economics indicates 73% of consumers blend online research, physical store visits and options such as buy-online-pickup-in-store or in-store returns before making purchase decisions.
"The suite of cloud solutions from NCR Voyix is a game-changer for us, blending physical and digital interactions seamlessly," said Janet Puliafico, senior director of retail operations at Pressed Juicery. "This move not only modernizes our tech infrastructure but also equips us to meet our customers’ evolving needs with efficiency and ease.
"Our loyal and VIP customers are our bedrock,” said Puliafico. "Enhancing their experience and ensuring consistent, error-free interactions across all channels isn’t just a goal—it’s our promise."
"As Pressed Juicery scales, it’s crucial to have a technology partner that grows with them," said Benny Tadele, executive VP and president of restaurants at NCR Voyix. "Our unified commerce platform ensures that Pressed Juicery stays ahead of market trends, offering the smart technology and operational efficiency required to adapt to the rapidly changing dining landscape."
Pressed operates over 110 Pressed Juicery retail stores in nine states, and is available in nearly 4,000 locations through its wholesale partners and can be purchased directly from its website to any location within the U.S.