In the first quarter of next year we will open our first self-storage facility in under-utilized below-grade space at Mall at Prince George’s. In this community, hundreds of apartment units have been developed in the last decade, so this use is a perfect addition to keep footsteps at our doors and ensure success for our existing tenants.
What these projects have in mind is that there is no longer a cookie-cutter approach to retail. It’s about customizing the right program for your real estate.
How do we know our strategy will be effective or is the right path for the future? For starters, we can look at core metrics Ð traffic and sales. October traffic remained robust at over 90% of 2019 levels and with total visits up 3% over 2018. And sales have grown beyond that of 2019. For the third quarter, sales for comparable tenants were up 14% in our core portfolio compared to the 2019 period.
The consumer is back and is responding to our strategically curated portfolio in core markets with a differentiated tenant base that offers our communities purposeful places that enhance their daily lives. A proactive approach to continuously optimizing the portfolio has yielded success for our tenants--which is a cherished principle in any action we take.