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04/13/2021

Plum Market opens shopper app to digital advertisers

Dan Berthiaume
Senior Editor, Technology
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A growing Midwestern specialty grocer is providing direct access to digital coupons and rebates in its consumer app.

Plum Market is partnering with digital promotions, media and analytics company Quotient to drive national marketing campaigns via its app. Upon using their Plum Market mobile app, customers can gain access to national savings, while at the same time continuing to earn shopper “points” from Plum Market’s loyalty program.

By leveraging the Quotient Retailer Promotion Platform, Plum Market also enables national advertisers to directly target its customers with promotions. Through this partnership, the companies hope to offer shoppers access to more discounts and rebates, while providing advertisers an expanded audience to seamlessly access their promotions.

National retailers such as Rite Aid have been utilizing Quotient technology to deliver incremental savings and rewards directly to consumers from major brand marketers. Quotient partners with national advertisers including Clorox, Procter & Gamble, General Mills, and Unilever. 

“We’re always looking for ways to innovate, and this partnership with Quotient enables us to seamlessly deliver new and relevant promotions directly through our app,” said Marc Jonna, Plum Market co-founder & president. “We’re thrilled to offer these incentives that reward our guests a way that really enhances their shopping experience.”
 
“We are excited to expand our retailer platform services to regional retailers,” said Steven Boal, CEO of Quotient. “Through this partnership, Plum Market will have the ability to continue to improve its loyalty program by providing national savings to both their shoppers and advertiser partners.”
 
Plum Market operates more than 25 multiple-format locations throughout Michigan, Illinois, Indiana and Ohio, with new locations announced in Dallas, Hollywood, and Washington, D.C.