Playa Bowls on fast track for expansion in new markets, including...
Playa Bowls is touting its success in the third quarter.
The New Jersey-based superfruit bowl restaurant concept announced the signing of 52 franchise commitments and 11 store openings during the third quarter of 2024, further expanding its footprint in both established and new markets.
Since the start of 2024, Playa Bowls has secured a total of 195 franchise commitments with 55% of these commitments signed by existing franchisees. Areas spearheading the future growth include the Denver metropolitan area, Dallas, Queens and Long Island, N.Y., as well as Nassau and Suffolk counties in New York.
“Our success in 2024 has been remarkable, with over 275 stores nationwide, 75 openings expected this year, and nearly 300 franchise commitments driving our future expansion,” said Jayson Tipp, chief development officer at Playa Bowls. “We’re excited to bring Playa Bowls to new markets and make our offerings accessible to consumers nationwide driven by industry-leading performance and demand. It’s truly rewarding to see both new and existing franchisees recognize the value of our brand and commit to growing the Playa Bowls family as we expand our presence across the country.”
[READ MORE: Playa Bowls acquired by Sycamore Partners]
Playa Bowls' expansion across the Denver metro area is led by franchisees Cody Benisch and Robert Wissing. Having opened their first shop in 2021, Benisch and Wissing currently operate five Playa Bowls locations and are so committed to establishing a strong regional presence that they recently committed to opening five additional stores over the next two years. The first new location will be in Boulder and is set to open near the University of Colorado by year’s end.
Playa Bowls announced its entry into Dallas earlier this year with three separate multi-unit agreements signed and a first shop opening scheduled for the first quarter of 2025. Playa Bowls extended their plans to develop the Dallas market with first-time franchisees Anshuman Parikh and Brandon Tieu. The business partners have committed to opening 10 locations across Dallas over the next five years and are actively scouting prime areas for expansion.
"With Playa Bowls in such an exciting growth period, we felt it was the perfect time to join the momentum and help expand the brand," said Anshuman Parikh. “The Dallas market offers plenty of untapped potential, giving the brand ample room for growth."
Playa Bowls’ third quarter growth included the following franchise commitments.
- Boulder, Colo. – five units signed by Cody Benisch and Robert Wissing
- Dallas – ten units signed by Ansh Parikh and Brandon Tieu
- Austin – two units signed
- Queens/Long Island, N.Y. – four units signed
- Nassau and Suffolk Counties, N.Y. – eleven units signed
- St. Augustine, Fla. – one unit signed
- York, Pa. – one unit signed
- Toms River, N.J. – one unit signed
- New Braunfels/San Marcos, Texas – three units signed
- Lawrence, Overland Park and Leawood, Kas. – three units signed
- Detroit – one unit signed
- Miami/Fort Lauderdale – two units signed
- Cumming, Ga. – one unit signed
- Hanover, N.H. – one unit signed
- Oceanport, N.J. – one unit signed
- Pleasant View, Utah – one unit signed
- West Palm Beach and Palm Beach Gardens, Fla. – one unit signed
- Philadelphia and Scranton, Pa. – three units signed
Founded in 2014, Playa Bowls, which specializes in acai, pitaya, mango, green and coconut bowls, smoothies, juices, cold brew and more, operates more than 275 shops in 23 states.
