Pinterest is streamlining the process for retailers to upload Shopify catalogs and turn products into shoppable product pins.
The Pinterest app on Shopify includes a suite of shopping features like tag installation, catalog ingestion, automatic daily updating of products, and an ad-buying interface. For Shopify sellers, this eases setup and access to distribution across Pinterest with or without ads, as well as reporting and results tracking.
The app automatically creates a connection between an individual store and Pinterest, removing the need to edit code or add development resources. Once installed, the app will allow a retailer to deploy a tag on their website, upload their product catalog and publish in-stock product pins. A shop tab on the Pinterest profile of participating retailers will serve as an additional discovery tool.
By uploading their catalog feed, retailers make it possible for consumers to discover and save their products on Pinterest and then buy directly from their website. Shopify sellers in the U.S. and Canada can install the tag now, and the integration will go live to retailers in countries where Pinterest ads are available, including Australia, France, Germany, Italy, Spain, and the U.K., in the coming weeks.
“As we make Pinterest more shoppable, Shopify is the perfect partner for bringing access to catalogs, product pins and shopping ads to merchants so they can get in front of the millions of pinners looking for unique products that match their taste,” said Jeremy King, senior VP of technology, Pinterest. “With the new Pinterest app on Shopify, in just a few clicks, retailers can take the products on their virtual store shelves to the recommendations pinners see as they shop. Merchants are adapting to new realities and looking ahead to the future of retail, which is why we're focused on making both our ads and organic features available and impactful to businesses of all sizes.”
“Partnering with Pinterest to create the Pinterest channel is adding another powerful marketing tool for merchants to share their products with a new audience,” said Satish Kanwar, VP of product, Shopify. “The channel allows merchants to easily turn their Shopify products into shoppable pins for Pinterest’s over 350 million users to discover, allowing Pinterest users to purchase the item directly from the merchant’s store. The channel also makes it even easier for merchants to advertise to and acquire new customers, which is a huge win for businesses.”