Pier 1 veteran joins Vitamin Shoppe

Marianne Wilson
Marianne Wilson profile picture
Laura Coffey

The Vitamin Shoppe has a new finance head.

The retailer has appointed Laura Coffey as executive VP, CFO. Coffey is a 23-year veteran of Pier 1 Imports, where she held a series of positions of increasing responsibility, most recently serving as executive VP, e-commerce and business strategy. (Pier 1 filed for bankruptcy in February, and in April, decided to liquidate after being unable to find a buyer.)

Prior to Pier 1, Coffey started her career at accounting firm KPMG.

“I am thrilled to welcome a CFO of Laura's caliber to our leadership team. She [Coffey] is the rare CFO who has depth of experience across financial management as well as omnichannel operations, digital transformation, and inventory management,” stated Sharon M. Leite, CEO, Vitamin Shoppe. I'm confident her experience and expertise managing complex financial organizations, grounded in an exceptional knowledge of retail strategy, will guide the effective allocation of resources to drive strong financial performance."

During her tenure at Pier 1, Coffey led the effort to restructure the finance organization and the forecasting and reporting processes during a time of intense market scrutiny and changing business dynamics, according to Vitamin Shoppe.  In addition, she led the launch and growth of and a multi-year roadmap to develop the company's omnichannel initiatives. 

The Vitamin Shoppe, a subsidiary of Franchise Group Inc., conducts business through over 720 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners, and via its website.