Pier 1 exec says ‘I do’ to David’s Bridal

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Pier 1 exec says ‘I do’ to David’s Bridal

By Marianne Wilson - 11/08/2019
David’s Bridal exterior

David’s Bridal has a new marketing head.

The bridal and special occasion dress authority appointed Kelly Cook as chief marketing officer. She joined the company on Nov. 4.

Cook joins David’s Bridal from Pier 1 Imports, where she has served as executive VP, marketing, and chief marketing officer since March 2018. Prior to Pier 1, from 2015 to 2018, Cook was in multiple marketing roles at Kmart and Sears including interim acting president, chief digital and marketing officer. From 2009 to 2015, she was at DSW, where she served as chief marketing officer from March 2013 to January 2015.

At David's Bridal, Cook will have responsibility for the company's marketing, e-commerce, advertising, CRM, communications, creative, events, and strategic partnership divisions. She will serve on the executive leadership team.

"Kelly is a true marketing leader, with a strong understanding of the customer, deep technical expertise in digital transformation and IT, and a talent in building brands," said Jim Marcum, CEO of David's Bridal. "Her background is ideally suited to lead the team into our next phase of growth, and we're excited about the possibilities ahead."

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