PGA Tour Superstore veteran joins Chicken Salad Chick C-suite
Chicken Salad Chick is welcoming a new marketing leader to its C-suite.
The fast-casual chicken salad chain has named Jill Thomas to the role of chief marketing officer. In the role, she will lead all brand and marketing functions, overseeing national consumer marketing, digital and loyalty strategy, menu innovation support, and guest experience initiatives. Thomas will also focus on “further modernizing” the brand's marketing approach.
Thomas has more than 20 years of experience leading brand, digital and growth strategies across a variety of industries. She joins Chicken Salad Chick from golf retailer PGA Tour Superstore, where she spent more than six years as senior VP and chief marketing officer of retail and e-commerce. In that role, she led fan engagement, lifecycle marketing and digital commerce initiatives.
"Jill's ability to connect data-driven strategy with meaningful guest experiences makes her an exceptional addition to our leadership team," said Scott Deviney, president and CEO of Chicken Salad Chick, who has led the chain for nearly 11 years. "As we continue to scale the brand, her background across restaurants, retail, and e-commerce paired with her passion for building high-performing teams will help accelerate our growth and deepen engagement with both guests and franchise owners."
Prior to PGA Tour Superstore, Thomas held senior marketing leadership roles at Edible Brands, Cinnabon, Bloomin' Brands, Yum! Brands and more. She also briefly served as governor of the Atlanta Drive Golf Club in the TGL League, contributing to a “tech-forward, fan-centric” sports experience.
[READ MORE: Chicken Salad Chick plots Nevada debut amid ongoing expansion]
"I'm honored to join Chicken Salad Chick at such an exciting moment in its evolution," said Thomas. "The brand has built a powerful connection with its guests and franchise owners by delivering genuine hospitality and a differentiated menu. I look forward to working with the team to strengthen that connection, unlock new growth opportunities, and continue elevating the guest experience across every touchpoint."
Founded in 2008 in Auburn, Ala., Chicken Salad Chick operates more than 330 restaurants in 22 states. The chain is known for its dozen-plus varieties of made-from-scratch chicken salad flavors, side salads, soups, signature sandwiches and desserts.
