PGA Tour to ramp up store expansion

PGA Tour Superstore is adding more locations to its expanding store portfolio.

The experiential golf gear and apparel retailer will open three stores this spring, with locations in East Hanover, N.J.; Palm Beach Gardens, Fla.; and Columbus, Ohio. PGA Tour, which currently operates 41 stores in 16 states, also is looking to open additional stores later in the year. And more are in the works. The company plans to accelerate its growth strategy to expand its brick-and-mortar presence by another 50% the next three years.

In a release, PGA Superstore said it has experienced “extraordinary” growth since 2017, expanding its brick-and-mortar footprint by 52% and growing total sales 46%. Online sales have risen 91%, while same-store stores are up 22%. 

PGA Tour Superstores offer in-house custom club fittings and repair, along with lessons from certified teaching professionals. Other attractions include practice hitting bays with swing analysis software, interactive simulators and expansive putting greens. The merchandise assortment includes clubs, accessories, footwear and a wide variety of apparel for men, women and juniors.

The retailer is part of The Blank Family of Businesses, which includes the NFL's Atlanta Falcons, Atlanta United of Major League Soccer, Mercedes-Benz Stadium, The Arthur M. Blank Family Foundation, Mountain Sky Ranch, West Creek Ranch and Paradise Valley Ranch. The company's chairman, Arthur M. Blank, co-founded The Home Depot.