P.F. Chang’s is expanding its new format dedicated exclusively to take-out customers.
The Asian-themed chain has brought its P.F. Chang’s To Go concept to New York City, opening a 1,700-sq.-ft. site at 240 W. 40th Street in Manhattan. Two more locations will open in Manhattan during the coming weeks, with more planned for the coming months. P.F. Chang’s is also planning an additional 12 To Go locations, in markets in Florida, Colorado and Texas.
P.F. Chang’s To Go launched earlier this year, opening three locations in Chicago. The format has a much smaller footprint than the company’s full-scale restaurants, giving it access to high-density metropolitan areas that don’t always offer ready space for a full-scale restaurant. The décor incorporates P.F. Chang’s bold murals and signature warrior horse. The curated menu features P.F. Chang’s most well-known items.
“P.F. Chang’s established its 2020 business strategy with a focus on off-premise dining, and then we experienced a year that brought an incredible shift in dining habits and industry practices,” said Damola Adamolekun, CEO of P.F. Chang’s. “Asian has always been a go-to take out cuisine and off premise dining is a model where P.F. Chang’s shows its strength, which has allowed us to continue to meet consumer demand for elevated Asian cuisine in an easily-accessible way.