Pet Valu modernizes digital architecture
A leading Canadian pet supplies retailer is upgrading its enterprise for omnichannel operations and future growth.
Pet Valu partnered with Google Cloud and Deloitte to implement the cloud-based commercetools composable commerce platform on Google Cloud Marketplace. The retailer completed rollout in just under a year, with expected benefits including building scalable solutions, increasing speed to market for features and functions, improving site experience and engagement, and increasing the opportunity for personalization across all of its banners.
The retailer also recently began deploying Relex specialized technology to optimize the pricing and promotions planning processes it utilizes across physical and digital channels. Pet Valu seeks to better anticipate shifts in customer demand, as well as integrate and market newly acquired products more efficiently and effectively.
"As an omnichannel leader in the Canadian pet industry, our most loyal customers want exceptional experiences in-store and online,” said Tanbir Grover, chief marketing and digital officer at Pet Valu. "To support this position, we embarked on a technical transformation that would enable us to create dynamic, omnichannel experiences quickly and at scale. Commercetools on Google Cloud gives us the performance, flexibility, and scalability needed to capture a greater share of the Canadian pet retail market. This digital transformation marks a significant milestone in enhancing our online presence and operational efficiency as we strive to create best-in-class experiences for our customers."
"The trust and confidence Pet Valu has placed in commercetools as their preferred solution is a testament to the impact of composable commerce and underscores the importance of enterprises investing in modern technology to meet both customer and market demands," said Bruno Teuber, chief revenue officer at commercetools.
"We're proud to work with Pet Valu and support them in their best-in-class omnichannel transformation," said Emmanuel Pacheco, head of sales, central acquisitions, Google Cloud Canada. “Google Cloud's infrastructure will give them the technology foundation to help enable Pet Valu's future growth."
"We assembled the right team with the right experience to bring Pet Valu's vision to life in an accelerated timeline without compromising on quality," said Ashish Bhambhani, Deloitte Commerce lead partner. "The modernized commerce platform is expected to streamline Pet Valu's commerce with improved features across product, pricing, checkout, and overall experience."
Headquartered in Markham, Ontario, Pet Valu Holdings Ltd. provides pet food and pet-related supplies at more than 800 corporate-owned or franchised locations across Canada under the Pet Valu, Bosley's by Pet Valu, Total Pet and Tisol Pet Nutrition & Supply banners.
