Patricia Nash Designs opens its first store
Vintage-inspired leather goods and accessories brand Patricia Nash Designs has entered the physical retail space.
The brand, which is currently found at major department stores such as Dillards, Belk and Macy's, as well as on TV shopping networks such as HSN and QVC, has opened its first brick-and-mortar store, at Tanger Outlets Nashville.
The 3,000-sq.-ft. store features a wide array of Patricia Nash products, including artisan-crafted handbags, wallets, belts, jewelry, men's items, and home and gift items. The store also offers exclusive styles and "last call" items that are no longer in production.
The 290,000-sq.-ft. Tanger Outlets Nashville mall, located in southeast Nashville, opened last October, and is the first center Tanger has opened since 2019. Tenants include Adidas, Coach, J. Crew Factory, Levi’s Outlet, Nike Factory Store, Ulta Beauty and many more.
"As a company, we've witnessed firsthand the sheer delight our customers experience during our biannual sample sales at our headquarters," said Patricia Nash, founder & CEO of Patricia Nash Designs, who launched the brand in 2010 after being inspired by a 50-year-old handbag she found in her mother’s closet. "The excitement of discovering those rare, one-of-a-kind bags has been nothing short of inspiring. It's this very sentiment that fueled our decision to establish a brick-and-mortar store location that encapsulates that same exhilarating 'treasure hunt' experience."
The brand said the strategic decision to open at Tanger Outlets Nashville was driven by a desire to expose the brand to a wider audience and increase brand awareness. Feedback from focus groups revealed that a significant portion of Patricia Nash Designs' target audience prefers shopping at outlet stores.
Tanger's centers, which comprise over 14 million sq. ft., are located in 20 states and in Canada and are leased to over 2,900 stores operated by more than 700 different brand name companies.