Gap Inc. is making a change on the day that marks its 55th anniversary.
The apparel retailer, whose brands include Gap, Old Navy, Banana Republic and Athleta, said it is changing its ticker symbol from "GPS" to "GAP". Effective on Thursday, Aug. 22, 2024, the company's common shares will trade on the New York Stock Exchange under the new symbol "GAP".
On Aug. 22, the same day that the original Gap store opened in San Francisco in 1969, company team members will mark the occasion by ringing the NYSE opening bell. In another nod to its heritage, the company will dress the trading floor in Gap denim and 1969 sweatshirts, reminiscent of 1987, when Gap Inc. took over the NYSE for its first casual Friday, dressing traders in khakis and casual button-down shirts provided by Gap.
"Updating our NYSE ticker symbol to GAP on our 55th anniversary recognizes both an important milestone and the reinvigoration journey we're on — inspired by our past, engaged in the present, and eager to shape the exciting evolution of our house of iconic American brands," said Richard Dickson, who took the reins as president and CEO in August 2023.
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No action by the company's shareholders is required regarding the ticker symbol change. The company's common stock will continue to be listed on the NYSE and its CUSIP number will remain unchanged.
In addition, the company will host a conference call to review its second quarter fiscal 2024 results on Thursday, Aug. 29, 2024, beginning at approximately 2:00 p.m. Pacific Time.
Gap’s fiscal year 2023 net sales were $14.9 billion.