Parent company of Altar’d State to close all stores — all day — on Christmas Eve

Christmas Eve typically brings a surge of last-minute shoppers to stores. But that won’t happen at one national retailer this year. 

Stand Out For Good, parent company of women's fashion brand Altar’d State, said it will close all its stores all day on December 24 this year. Although the down-to-the-wire shopping surge makes Christmas Eve one of Stand Out For Good's busiest days, the company said the importance of associates spending quality time with family outweighs financial gain.

“It's been a longtime goal of mine to close the stores on Christmas Eve," said Aaron Walters, co-founder, CEO and chairman, Stand Out For Good, which is based in Knoxville, Tenn. "Our team works so hard to make the Christmas season happen, and they deserve to rest and relax at home with their families."

Altar'd State has gained a reputation for its philanthropic efforts and community engagement as a giveback-focused company. Closing its stores on Christmas Eve further exemplifies the brand's dedication to making a positive impact, not only on its giveback partners and customer experience but also on its employees, the company said. 

In addition to 118 Altar'd State stores, Stand Out For Good operates 32 Arula boutiques, 10 Vow'd boutiques, seven Tullabee boutiques and nine AS Revival stores in 38 states.  All stores will remain closed through the Christmas holiday, reopening on December 26.

"For a seasonal associate, working Christmas Eve is expected," said Vicky O'Neill, VP of people development. "We are hoping to differentiate ourselves to prospective seasonal hires and create a new standard for retailers that puts associates and family first."

Built upon the founding principles of giving back and making a difference in the world, Stand Out For Good has partnered with over 4,000 local and global nonprofits that provide food, clothing, resources, education, and love to children in need.