Pandora to open in-store shops at Macy’s

Pandora is expanding a partnership with Macy’s.

The Danish global jewelry brand will open in-store shops at 28 Macy’s stores in key markets across the U.S. in 2022. The roll out follows a soft launch in November in five Macy’s locations, in Dallas, Houston, Garden City, New York, and Atlanta. Pandora said customer response to the initial shops was strong.

The partnership supports Pandora’s long-term growth ambition to increase market share and double revenue in the U.S. compared to 2019 through increasing brand momentum, enhancing product offerings, driving strategic network expansion and building out a superior omnichannel journey and fulfillment. The U.S. is Pandora’s largest market, and the company reported strong fourth-quarter 2021 sell-out growth of 39% compared to the year-ago period.

“As one of the nation’s premier retailers, Pandora values Macy’s as a strong partner to increase brand accessibility in the U.S. and accelerate our footprint growth,” said Luciano Rodembusch, president of Pandora North America. “We share a customer-focused culture, and we are confident we will continue to achieve our ambitious growth goals in the market through this partnership aligned to our strategic network expansion efforts.”

Added Macy’s CEO Jeff Gennette: “Macy’s is a destination for jewelry purchases from affordable to high end. We are thrilled to partner with Pandora to expand our jewelry assortment and offer customers more exciting hand-finished jewelry and specialty options to help them enable their personal style.”

Pandora designs, manufactures and markets hand-finished jewelry that is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 company stores.

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