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Toys ‘R’ Us launches branded gift cards in China


Wayne, N.J. -- Toys “R” Us announced that it has introduced its own gift card program in its stores throughout China. Gift cards are now available for purchase in its 41 locations, and can be redeemed in any Toys “R” Us store in the country.

“We continue to look for ways to make shopping with Toys “R” Us more convenient for our customers throughout China,” said Mark Murphy, managing director, Toys “R” Us, China. “Offering gift cards provides the opportunity to let the recipient choose their own special gift, whether they’re celebrating a birthday, the New Year, Children’s Day, a successful semester at school or welcoming a new baby.”

In October 2011, Toys “R” Us, Inc. acquired the majority stake in its business in Greater China and Southeast Asia from Fung Retailing. With this agreement, the existing Toys “R” Us licensed operations in this region became 70% majority owned and controlled by Toys “R” Us, Inc. and 30% owned by Fung Retailing.

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