Soupman taps retail vet as CEO

New York -- The brand that ‘Seinfeld’ made famous has tapped a retail vet as CEO.



Soupman announces that Jamieson Karson has joined the company as CEO and chairman. Karson is the former CEO and chairman of Steven Madden.



During his tenure at Steve Madden, Karson is credited with stabilizing the company and expanding the company's footprint into the global retail and wholesale markets. After Steve Madden, he was a partner at Lightship Partners, a retail consulting firm.



"Soupman has such an interesting history. As Seinfeld recognized, Soupman makes the best soup in the world and I am thrilled to work with the team to exponentially and profitably grow our business and our brand," said Karson.