RetailNext: ‘Juno’ slams Northeast retailers

San Jose, Calif. – Homeowners stuck shoveling out more than two feet of snow were not the only ones in the Northeast negatively impacted by winter storm Juno the week of Jan. 26. Analysis from RetailNext shows that between Monday, Jan. 26 and Wednesday, Jan. 28, 2015, store traffic at Northeast retailers dropped 35.6% from the same three-day period the prior year.



In addition, sales dropped 40.8% year-over-year, while the conversion rate fell 1.1 percentage points and sales per shopper fell 9.7%. However, average transaction value rose 5.2%, which may reflect that customers who braved the elements only did so for large, important purchases.