Report – Google will fight EU privacy fine

Google plans to appeal a $57 million fine for allegedly violating European Union (EU) General Data Protection Regulation (GDPR), according to Politco.

The National Data Protection Commission, a French regulatory body, levied the fine for what it said were “lack of transparency, inadequate information and lack of valid consent” in how Google collects and uses consumer data to personalize the ads users see. 

“We’ve worked hard to create a GDPR consent process for personalized ads that is as transparent and straightforward as possible, based on regulatory guidance and user experience texting,” Google said in a statement emailed to Politco. “We’re also concerned about the impact of this ruling on publishers, original content creators and tech companies in Europe and beyond. For all these reasons, we’ve now decided to appeal.”

Read the Politco article here.