Party goods retailer bolsters store fleet with Halloween pop-up shops
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Party City is getting ready for the Halloween rush.
The party goods retailer plans to open up more than 270 Halloween City pop-up stores during its make-or-break season. These locations will bring the company’s store fleet up to more than 1,200 Party City and Halloween City retail outlets.
Party City is also currently bulking up its staff for the season, and hiring approximately 25,000 temporary employees. This is less than last year, when the company hired 35,000 seasonal associates.
“Consumers’ continuing search for uniqueness has really influenced Halloween costume shopping,” said Party City CEO Jim Harrison. “We believe that Party City, both online and in our stores, offers the widest assortment of costumes and accessories, allowing consumers to differentiate themselves.”
Party City Holdco, which designs, manufactures, sources and distributes party goods, operates more than 900 specialty retail party supply stores (including approximately 150 franchise stores) throughout North America operating under the names Party City and Halloween City, and e-commerce websites, principally through the domain name PartyCity.com.