Mattress Firm Appoints Director of Brand Development

Mattress firm Inc., announced that Kim Roberts has joined the company as director of brand development. She will be responsible for executing the company’s brand architecture and directing the alignment of the branding initiatives across all consumer and customer touch points, as well as internal constituents.

Roberts is a 15-year veteran who built a solid background in retail branding through a career highlighted with roles at several high-profile companies including CompUSA, The Home Depot and EarthLink, Inc.