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Gen Z: A Rising Workforce

A whole new generation has arrived and is entering the workforce, Gen Z. By the numbers, they make up 23.4% of the U.S. population and a third of the world population. It’s undeniable that they’re going to make a huge impact on the world, the economy and the workplace. Anticipating this, Network of Executive Women, in collaboration with Deloitte, recently released its Generation Z Report. Based on data from more than 1,500 Gen Z respondents [born between January 1995 and December 2002], the report separates the myths about Gen Zers from the facts and takes a deep dive into how members of this generation will impact our workplaces.

Gen Z is totally immersed in technology. They also watched their parents struggle financially during the most devasting points of the 2008 recession. As they have grown, they have been cognizant of the rising cost of living and higher education.

The findings presented in this report give a three-dimensional and nuanced look at who Gen Zers are and how they think about the world of work. Here are some of the key findings.

Gen Zers don’t want to be put into a box: One key difference between Gen Zers and past generations is that while they’re willing to sacrifice some level of personal fulfillment for financial stability, they aren’t interested in a job that puts them into a box. They want to expand their skills and actively seek opportunities to do so.

Gen Zers are diverse…and they care about diversity: Gen Z is the most ethnically and racially diverse generation in history. They are also diverse in their sexual orientation and gender identity and expression. Gen Z prioritizes diversity and look at it as more than just a box to be checked — they expect diversity in marketing, and business, as well.

Gen Zers care about education: They consider a traditional four-year college education highly important and are quickly becoming the most educated generation (and indebted) generation in history.

One of the most interesting findings of the report is that Gen Z is the generation most likely to demand a shift in the power dynamic between employees and employers. The report predicts that shrinking talent pools, combined with the need for next-generation skills, will put incoming employees into a position to ask for the things they want out of the workplace.

Gen Zers don’t want to start their own businesses or work from home like the millennials who preceded them. What they do want is to lend their skills to companies that will offer them flexibility and the chance to act entrepreneurially in personalized rather than cookie-cutter roles. These young people are attracted to opportunities that will keep them interested while allowing them to continue developing their skills.

Many Gen Zers look to tech as an industry where they can attain these things. Out of the 1,500 surveyed, 51% of respondents ranked tech as a top industry to work in. Interestingly, only 34% of Gen Z females seek technology roles, compared to 73% of Gen Z males. (This finding should have implications for tech companies aiming to bolster diversity among their ranks.)

Organizations who want to attract young talent are going to need to change their approaches to hiring, developing, and retaining their workforce. They’ll also need to focus on creating diverse and inclusive workplaces and considering their reputation with Gen Zers before they try to attract them. They may even need to create latticed career paths with multiple work formats or introduce internal marketplaces to match projects to needed skills sets.

Given the above findings, businesses should be prepared to make changes to create workplaces that attract all kinds of employees and keep them happy, too.

What Can We Learn from Generation Z?
I’ve thought a lot about the impact that the members of Gen Z are making on the world of work. As I see it, there is something very admirable about following one’s interests, staying true to one’s beliefs and asking for what one wants in life. Those are the hallmarks of this new generation and I couldn’t be more excited to see what they’ll bring to the workplace.

I can’t help thinking that we, as women, can learn a lot from this generation. There’s something so powerful about being confident in your needs and being brave enough to voice them in your workplace. Asking for what we want could be the key to attaining gender parity. Without speaking truth to power and demanding what we want, drastic change won’t come.

Sarah Alter is president and CEO of the Network of Executive Women, a learning and leadership community representing nearly 13,000 in 22 regional groups in the United States and Canada. Learn more at
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