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Wendy’s embraces more modern look; 200 remodels planned for 2013
Dublin, Ohio -- Wendy’s is getting a makeover. On Feb. 25, the company will unveil its new, more contemporary-looking logo in advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and digital assets.
The updated logo is in sync with the company’s new “Image Activation” restaurant environment, whose bold, sleek, ultra-modern look is designed to enhance the customer experience. Features include lounge seating with fireplaces, flat-screen TVs, Wi-Fi and digital menuboards.
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J.C. Penney sets mid-March launch of Joe Fresh shops
Plano, Texas -- J.C. Penney Co. announced that Canada’s Joe Fresh brand will launch in J.C. Penney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.
