OPERATIONS / SUPPLY CHAIN

New York -- A Monday report by Reuters said that Limited Brands has temporarily changed its name to L Brands Inc. The report cited a Friday regulatory filing.

The operator of Victoria's Secret and Henri Bendel is implementing a pre-planned transition process that was required after the 2010 sale of Limited Stores, LLC.

The company is expected to announce a new permanent name in the coming months.

Waban, Mass. -- Research results released Monday by Temkin revealed that, based on a study of 10,000 U.S consumers, American Express and USAA earned the top spots in the credit card sector.

According to the 2013 Temkin Experience Ratings, HSBC was the lowest rated credit card issuer for the third consecutive year.

"USAA and American Express set the pace for customer experience in credit cards while HSBC is a real black sheep in the industry," said Bruce Temkin, managing partner, Temkin Group.

Matthews, N.C. -- Family Dollar Stores, announced that it has named Jeffrey Thomas senior VP-merchandise operations. He replaces Scott Zucker, who left the company at the end of May.

Thomas joined Family Dollar in 2003 as a director of vendor performance. He went on to assume roles with increasing responsibilities, and in 2013, was named VP-merchant services.

New York -- Howard Schultz, founder and CEO of Starbucks Coffee Company, has never been one to shy away from taking a stand. Last week, at the chain’s annual meeting of shareholders in Seattle, one shareholder questioned Schultz over the company’s support of same-sex marriage, including the same-sex marriage referendum in the state of Washington.

Boulder, Col. -- More consumers are trying new fashion retailers this year compared to last year – and most are buying when they do. H&M is the retailer that consumers reported visiting for the first time most often, followed by Kohl’s, Macy’s, Abercrombie & Fitch and Forever 21.

New York -- Subway, Google, and Target, took the top three spots in “Social Currency Impact Study 2013” from global consulting firm Vivaldi Partners.

Minneapolis -- Supervalu announced appointments to its executive team, including Janel Haugarth who will remain with the company as EVP and president of independent business and supply chain services. The announcement comes as Sam Duncan, Supervalu president and chief executive continues finalizing his leadership team following the sale of five retail banners to Cerberus-led investment group AB Acquisition LLC, a transaction that was completed on March 21.

In other appointments:

New York -- Barnes & Noble announced on Friday that it would give away a free Nook Simple Touch e-reader, which retails for $79, to any customer who buys its high-definition Nook HD+ tablet between March 24 and March 31.

The offer is available at all Barnes & Noble stores, Barnes & Noble College Bookstores and online. It also is being offered through other retailers that sell Nook products, including Walmart.com, Target and Best Buy.