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Gilt.com launches activity-based loyalty program
New York – Gilt.com is launching the Gilt Insider Program, a new free rewards program offering Gilt members the opportunity to earn points for free by interacting with the site. Activities such as making purchases, referring friends and visiting online sales earn members points they can redeem for benefits such as access to early sales, exclusive discounts, free shipping and invites to special events.
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Study: Small retailers hit by showrooming; pump money into local economy
Irvine, Calif. – Showrooming is not just something afflicting large retail chains. Eighty percent of small retailers also report being affected by showrooming, with 47% indicating a moderate impact, according to new data from small business software provider Sage North America.
In addition, Sage data finds that $68 of every $100 spent at a local retailer stays in the community where it is spent, compared to only $32 out of every $100 spent at a non-local retailer.