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Holiday shoppers use native apps
Philadelphia – Native apps, or mobile apps developed in the native operating language of a hardware platform, figure prominently in the plans of many holiday shoppers. In a survey of 500 consumers conducted by Artisan Mobile, 80% of respondents strongly agreed or agreed that they are purchasing and browsing products on native apps more than ever before, and 77% intend to make purchases through a mobile and/or tablet app this holiday season.