OPERATIONS / SUPPLY CHAIN

New York City -- Starbucks unveiled a new logo Wednesday, dropping the circle with the words “Starbucks” and “Coffee” that surround its signature mermaid.

Starbucks, celebrating its 40th anniversary this year, said the changes represent a fresh look for the company as it begins the next chapter in its history and emphasizes selling Starbucks-brand products in supermarkets and other channels beyond its retail stores.

Redwood Shores, Calif. -- Oracle on Wednesday announced that it has completed the acquisition of Art Technology Group (ATG).

With the addition of ATG, Oracle can now provide best-in-class cross-channel CRM, Retail and Commerce that enables unified marketing, merchandising, service and order management, supply chain, and a seamless, personalized customer experience.

Fort Worth, Texas -- Buxton, a leading customer analytics firm, has named Charles Wetzel as its new CEO.

Wetzel, 35, started at Buxton in 2004 as COO. He assumed the role of president in 2008.

“Charles is the ideal candidate to assume the CEO post at Buxton,” said Tom Buxton, founder and chairman of Buxton. “He holds the right combination of analytical expertise and management needed to lead this company into the future.”

Chicago -- Claire's Stores announced the appointment of Jay Friedman as president of the North American Division, reporting to Gene Kahn, CEO effective immediately.

Friedman joins Claire's from Jones Apparel Group where he was most recently president, and CEO, Jones Retail Corp., Nine West Group.

Hoffman Estates, Ill. -- Sears Holdings Corp. said Tuesday that it has named Lana Cain Krauter as senior VP and president of its Sears Apparel division. Effective Feb. 1, she will lead the charge in growing the division both in-store and online.

Krauter was previously president and chief merchandising officer for Bealls Department Stores.

She will be based in San Francisco.

New York City -- Macy’s said Tuesday that it plans to expand its website offerings and would add about 725 new positions over the next two years to implement the e-commerce expansion plan.

London -- A Tuesday report by the Financial Times said that Andy Bond, former CEO of Asda, has left his post of part-time chairman of the United Kingdom’s second biggest supermarket by market share, a position that he has held for less than a year.

The report also said that Bond will leave Walmart as well, which owns Asda, once its $2.4 billion deal to acquire a majority stake in South Africa’s Massmart is complete around the end of March.

New York City -- Dress Barn on Monday announced it has been renamed Ascena Retail Group Inc. and will trade on the Nasdaq Global Select Market under the ticker ASNA.

The company said it had reorganized under the new holding company, but was not making changes to operations, directors or officers. The names of its three specialty chains -- Dressbarn, Maurices and Justice, also are unchanged.