One e-commerce site leads in traffic and outages
The same e-commerce site had the highest rate of monthly visits, growth in monthly visits and outages during 2021.
According to a new study from TechRadar, Amazon featured the most monthly visits of any e-commerce site in both February and July 2021, and also had the highest percentage increase in visits of any e-commerce site between February and July 2021.
Top-performing e-commerce sites of 2021
|
Ecommerce site |
Monthly visits February |
Monthly visits July |
% increase in visits from Feb to July 2021 |
|
Amazon |
2.33 billion |
2.67 billion |
14.6% |
|
Etsy |
381 million |
392 million |
2.89% |
|
Salesforce |
91.4 million |
103 million |
12.7% |
Amazon’s revenue was $113.1 billion in the second quarter of 2021, and it came out on top for the best performing e-commerce site of 2021 with 2.67 billion visits in July, a jump of 14.6% from February 2021, according to TechRadar analysis.
The e-commerce sites with the most outages
|
Company |
Total Issues |
Annual Revenue 2020 |
Revenue for 1 min (thousands) |
Value of outages if 1 min each |
Problem 1 |
Common % |
Problem 2 |
Common % |
Problem 3 |
Common % |
|
Amazon |
98 |
$386,060,000,000 |
$734,513 |
$71,982,268 |
Website |
54% |
App |
36% |
Check-out |
11% |
|
Shopify |
48 |
$2,930,000,000 |
$5,575 |
$267,580 |
Website |
55% |
Login |
27% |
Server |
18% |
|
Etsy |
37 |
$1,730,000,000 |
$3,291 |
$121,785 |
Website |
88% |
App |
6% |
Login |
6% |
However, TechRadar analysis also indicates that as of August 2021, Amazon also came out on top among all e-commerce sites for the most outages over the past 12 months, with 98 issues in total. TechRadar data reveals that the biggest issue Amazon users suffered was problems with accessing the website (54%). If Amazon went down for only one minute, TechRadar has determined it would cost the company over $71 million.
The states obsessed with e-commerce
|
State |
Population |
Ecommerce site |
Searches per month |
Number of population searching monthly |
|
Rhode Island |
1,061,509 |
amazon |
5,000,000 |
471.03% |
|
Rhode Island |
1,061,509 |
walmart |
2,740,000 |
258.12% |
|
Rhode Island |
1,061,509 |
ebay |
1,500,000 |
141.31% |
|
Rhode Island |
1,061,509 |
target |
1,500,000 |
141.31% |
|
Rhode Island |
1,061,509 |
kohls |
673,000 |
63.40% |
|
Rhode Island |
1,061,509 |
etsy |
673,000 |
63.40% |
|
Delaware |
990,334 |
amazon |
450,000 |
45.44% |
|
Maryland |
6,065,436 |
amazon |
2,740,000 |
45.17% |
|
Ohio |
11,714,618 |
amazon |
5,000,000 |
42.68% |
|
Oregon |
4,289,439 |
amazon |
1,830,000 |
42.66% |
|
Rhode Island |
1,061,509 |
costco |
450,000 |
42.39% |
|
Connecticut |
3,552,821 |
amazon |
1,500,000 |
42.22% |
|
Florida |
21,944,577 |
amazon |
9,140,000 |
41.65% |
|
Michigan |
9,992,427 |
amazon |
4,090,000 |
40.93% |
|
Maine |
1,354,522 |
amazon |
550,000 |
40.60% |
|
New Hampshire |
1,372,203 |
amazon |
550,000 |
40.08% |
Rhode Island, the smallest U.S. state, has a population which is by far the most interested in e-commerce in general, and Amazon in particular, on a per capita basis. Rhode Island, a state with roughly 1 million residents, generated 5 million monthly searches for Amazon. Although Florida generated close to twice that number, it also has a population more than 20 times the size of Rhode Island.
TechRadar collected website outage data from downdetector.com, looking at the number of outages each month for the last 12 months across the three top-performing e-commerce sites. To find out how each outage could have impacted the company, TechRadar worked out how much revenue they make per minute and forecast the outages lasted for a minimum of this time to calculate a loss figure. The three most common problems were also collected.