Ocean State Job Lot names new marketing chief
A regional discount retailer is adding a new face to its C-suite.
Ocean State Job Lot (OSJL) has named Luke Estep as its new chief marketing officer. In the role, he will help lead OSJL’s marketing strategy as the company continues to "deepen customer engagement" and bring value to its shoppers.
Estep most recently served as VP marketing at Grocery Outlet for four years, where he led marketing strategy and digital growth initiatives for the value retailer which operates more than 500 stores across 16 states. His work included leading digital transformation initiatives, launching a first-ever mobile app, expanding customer engagement platforms, and helping evolve value-centered brand positioning and storytelling. He spent a total of 11 years with the discount grocer.
“While aspiring to become the nation’s premier closeout retailer, giving back to the communities in which we operate is an integral part of our culture, and we are constantly pursuing people with barriers to assist us on our voyage,” said Marc Perlman, principal owner and CEO of OSJL. “Luke is a great fit for our organization. His extraordinary accomplishments speak for themselves, while his alignment with our values makes his addition that much more impactful.”
Prior to joining Grocery Outlet, Estep held leadership roles at Big Lots over a span of eight years, overseeing customer relationship management, loyalty, marketing analytics, and customer engagement strategy.
“I’m excited to join Ocean State Job Lot at such a pivotal time in the company’s expansion” said Estep. “OSJL has a distinctive brand, a loyal customer base, and a clear commitment to delivering value in ways that resonate with shoppers. I look forward to helping build on that momentum and further strengthen the company’s connection with its customers and communities across all of our markets.”
Founded in 1977, Rhode Island-based OSJL operates 175 stores in Rhode Island, Massachusetts, Connecticut, New Hampshire, Vermont, Maine, New York, New Jersey, Pennsylvania, Maryland and Delaware. At OSJL stores, shoppers find a rotating collection of brand-name merchandise at closeout prices, including household goods, apparel, pet supplies, seasonal products and kitchen pantry staples.
