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•Seventy-three percent of Prime Day orders consisted of one item, 19% contained two items, and 8% contained three-plus items.
•Ten percent of Prime Day shoppers spent over $500.
•Sixty-four percent of Prime Day shoppers said they were extremely or very satisfied with this year’s deals.
•Many Prime Day purchases were predetermined: 82% of Prime Day shoppers had an idea of what they wanted to purchase going into Prime Day, 53% purchased something they’d been waiting to buy on sale, and 32% shopped for the same items they typically buy on Amazon.
•The top Prime Day sectors included health & beauty (37% of consumers purchased), home & garden (34%), electronics (26%), apparel (19%), and grocery (14%).
•Health & beauty categories that saw significant growth this Prime Day include skin care, hair care, makeup, vitamins & supplements, and health & beauty tools.
•Many Prime Day purchases were predetermined: 82% of Prime Day shoppers had an idea of what they wanted to purchase going into Prime Day, 53% purchased something they’d been waiting to buy on sale, and 32% shopped for the same items they typically buy on Amazon.
•The top 10 items based on total units sold include: Fire TV Stick, Temptations Classic Cat Food, Echo Dot 5th Gen, Liquid I.V. Hydration Multiplier, Blink Outdoor Camera 3rd Gen, Ring Video Doorbell, Blink Video Doorbell, Celsius Sparkling Drinks, Orgain Organic Protein Powder, and Premier Protein Shakes.
Access the full Amazon Prime Day 2023 Recap Report here.
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