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07/20/2022

Nordstrom taps Dick’s Sporting Goods’ VP for executive position; names CMO

Marianne Wilson
Editor-in-Chief
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Nina Barjesteh and Deniz Anders
Nina Barjesteh (left) and Deniz Anders (right)

Nordstrom has appointed two new senior leaders to its executive team.

The department store retailer has promoted Deniz Anders to senior VP and chief marketing officer. A 22-year Nordstrom veteran, Anders succeeds Scott Meden, who announced his retirement earlier this year. She most recently served as VP of marketing.

In addition, Nina Barjesteh has been tapped as president, Nordstrom Product Group. She joins Nordstrom from Dick’s Sporting Goods, where she served as senior VP of product development and design, leading the strategy, management, and execution of the company’s product development organization.

Prior to Dick’s, which she joined in 2018, Barjesteh was chief merchant of Rue 21, and spent 20 years at Target Corp. in various roles, including VP general merchandise manager women’s apparel, VP merchandise manager kids, and VP apparel and accessories branding.

“Nina’s experience leading and transforming private label businesses will position us to take full advantage of this growth opportunity, and to continue building Nordstrom Made products that put our customers first through design, quality, and value,” stated Pete Nordstrom, president and chief brand officer. “We’re excited to see how she will build on the 50-year legacy of Nordstrom’s private label brands with her own fresh perspective.”

In a statement on Anders’ promotion, Ken Worzel, Nordstrom chief customer officer said, "Deniz is a proven leader with the ability to drive integrated marketing strategies and plans to grow the business and connect with customers in meaningful ways across all channels and touchpoints."

“Her deep marketing experience, paired with her understanding of our business, will be of enormous value as we continue to build on our heritage of service to get closer to our customers,” he added.