Nordstrom is folding the brick-and-mortar operations of a fashion styling service it acquired in 2014.
The department store announced it will close the six freestanding Trunk Club stores and incorporate service into its nearby department stores. The stores are located in Chicago, Boston, Dallas, Los Angeles, New York and Washington, D.C.
In an earnings call, Erik Nordstrom, CEO of the Seattle-based department store chain, said:
“We are fully integrating our Trunk Club service to enable a superior experience for customers, drive more business and gain efficiencies,” CEO Erik Nordstrom said on the company’s fourth-quarter earnings call. “Our plans include relocating clubhouse styling to nearby Nordstrom stores to reach more customers while continuing to offer our core Trunk-based services.”
Founded in 2009, Trunk Club Trunk Club customers consult with a stylist and then receive an assortment of clothing and accessories shipped to their homes. Customers keep what they want and ship back what they don’t. The service was originally dedicated to menswear but expanded to womenswear.