Bed Bath & Beyond customers will shop at this retailer

A new survey reveals the attitudes of Bed Bath & Beyond customers toward its impending closure.

Amazon ranks as the top (68%) destination where consumers are most likely to shop for items they would have otherwise bought at Bed Bath & Beyond, with Target a strong second, according to a survey of 500 verified Bed Bath & Beyond shoppers conducted by Numerator on April 24, the day after the home goods retailer filed for Chapter 11 bankruptcy protection with plans to wind down its business.  Target came in second (58%), followed by Walmart (48%), Home Goods (34%), At Home (12%), Macy’s (10%), Wayfair (5%), Crate & Barrel (3%), Williams Sonoma (3%), Overstock (2%), and Nordstrom (2%).  

For kitchen & dining products, the most likely places respondents plan to substitute for Bed Bath & Beyond are Target (56%), Amazon (55%), Walmart (49%), and Home Goods (33%). For small appliances, top destinations are Target (64%), Walmart (62%), Amazon (61%), and Macy’s (12%). 

For décor, former Bed Bath & Beyond shoppers are most likely to shop Target (52%), Amazon (48%), Home Goods (44%), and Walmart (31%). Top health & beauty choices are Target (68%), Walmart (58%), Amazon (53%), and Macy’s (13%). Leading bathroom product destinations are Target (61%), Amazon (52%), Walmart (49%), and Home Goods (32%). 

For storage & organization, respondents chose Target (58%), Amazon (58%), Walmart (57%), and Home Goods (26%). And for bedding, leading destinations are Target (54%), Amazon (52%), Walmart (37%), and Home Goods (30%).

Other interesting findings include:

• 61% of respondents say they are upset about the closure, with 20% saying they are very upset. Another 36% say they are indifferent, and only 3% say they are happy about the announcement of store closures. 
• When asked why they shop at Bed Bath & Beyond, the two main reasons given were the product selection (59% of respondents) and the deals (56%), followed by prices (31%) and proximity of the store (28%).